Now · updated August 2026

What I’m betting on this season.

The rest of this site deliberately doesn’t change. This page does — once a month, in fifteen minutes. Inspired by Derek Sivers’ /now idea.

This season’s bet

Fractional, for real.

After almost two years running Uber Eats CRM for EMEA, I moved my family to Vietnam and bet this season on the fractional model: no more than three clients, public prices, async-first. The site you’re reading is the storefront of that bet.

What that means right now: I’m taking Diagnostic engagements and filling the first Advisor slots. Early clients of a practice get the best deal it will ever offer — full senior judgment, at the lowest price on a ladder that only moves up. The destination is the quiet retainer: an intense start, then a long light tail where the system runs and you keep me for the calls that matter.

Capacity

Honest slots.

Advisor ● open · Embedded Architect ●○ 1 of 2 open · Fractional Lead — by application

“No more than three” is an hours ceiling, not a marketing number. When slots fill, this page says so — and the next slot costs more.

Meanwhile, in life

Ho Chi Minh City, with the family.

We restarted life from two suitcases — more than once — and run it now from Vietnam: Ho Chi Minh City as the base, Bali for the season. Mornings belong to family; 08:00–10:00 CEST, and that boundary is part of the product, not a limitation of it.

The full story — war, the road here, why I work this way — is on the About page. It doesn’t change seasonally. What I build off the clock — two small consumer products — lives on the Projects page.

If this season’s bet matches a problem you own, the front door is a 30-minute fit call — or start with the €2,900 Diagnostic.