For the CFO · the second reader
Read it like it’s your money.
Someone signed off on the brief; someone else has to defend the spend. This page is for the second person. The comparison that justifies the line item, the terms in plain words, and exactly how the invoice clears across borders — so the answer to “why this, why him, why now” is already on the table.
No login, no PDF to chase. Scan it, copy the summary at the bottom, paste it into the thread. That’s the whole point.
Three ways to buy the same seniority.
The work — a senior owner for CRM and lifecycle — can be bought three ways. The cost that matters isn’t the rate card; it’s the all-in number plus the time-to-value and the exit cost. Here’s the honest version of each.
An agency / consultancy
- —strategy from a partner, execution from juniors you didn’t interview
- —accountability spread across a team — no single owner of your outcome
- —knowledge leaves with the contract; little stays in your systems
- —billed for volume; incentives favor more activity, not less
Hiring in-house
- —typically 3–6 months to source, close, and onboard a senior lifecycle lead
- —one person’s experience, learning on your dime
- —plus management load, benefits, payroll tax, churn risk
- —right answer once the role is permanent and full-time — not before
Fractional · this engagement
- —working inside your stack within two weeks — no recruiting ramp
- —one named owner: twelve years of systems experience, incl. Uber scale
- —everything documented in your systems — nothing leaves if he does
- —month-to-month after month three — turn it off when the work is done
- —checkable: PrivatBank — CRM drove 24% of bank-product sales · Uber Eats — deliverability ~84%→95%+ across 17 countries · DOC.UA — the same retainer, six years running. Names, numbers, provenance →
- —run the comparison on your own numbers: the fractional-vs-hire calculator →
In-house benchmark = ~€90–120K base for a senior lifecycle/CRM lead in Western European markets, plus employer taxes & benefits (≈30%). Fractional range = the three published monthly tiers, from Advisor (€2,500/mo) to Fractional Lead (€14,000/mo); most clients start at Advisor. Solidarity pricing (−50% for Ukraine-founded companies) is not reflected here.
The honest summary: fractional is the right call when you need the seniority now but not the headcount forever. When CRM becomes a permanent full-time job, the in-house hire wins — and he’ll tell you that, then help you hire the person.
The terms, in plain words.
These are the same terms quoted on the pricing page and in the operating manual — repeated here so legal and finance read one version, not a sales paraphrase. Nothing here is bespoke; this is the standard engagement.
- 3-month minimum, then month-to-month.
- Every retainer starts with a three-month minimum — long enough to diagnose, fix, and prove the change. After that it runs month-to-month with 30 days’ notice and no termination fee. Leaving is deliberately easy; the lock-in is the work, not the contract.
- Competitor exclusion in your sub-vertical.
- For the duration of the engagement, he does not take on a direct competitor in your sub-vertical. With a maximum of three clients at any time, the attention you’re paying for isn’t quietly resold to the company across the street.
- Standard NDA; least-privilege access.
- An NDA is signed before any access is granted. You create the accounts; you can revoke them in a minute. Your data never leaves your stack — work is documented in your Notion, your Confluence, your warehouse.
- Flat monthly fee; no surprise invoices.
- One predictable number each month against a defined scope. If something falls outside it, you hear that before it happens — not as a line on the next invoice. No free overtime quietly degrading the work, no overage quietly punishing you.
Want the source text? The minimum and exclusion sit on the pricing page; the notice and access terms are spelled out in working with me.
How the invoice clears across borders.
The contracting entity is a Ukrainian sole proprietorship — ФОП / FOP, a registered private entrepreneur. For an EU company, the mechanics are the same cross-border B2B services flow your finance team already runs for any non-EU supplier.
The invoice arrives without VAT charged on it. Under the EU place-of-supply rules for B2B services, VAT is accounted for by you, the customer, through the reverse-charge mechanism: you self-account for the VAT in your own return and, where you have full recovery, reclaim the same amount in the same return — typically net-zero cash. In practice it’s the line your accountant already books for foreign SaaS and contractor invoices.
What the invoice carries: his FOP name and tax details, your company name, VAT number and address, the service description and the amount due in EUR, and a note that VAT is reverse-charged to the recipient. Payment is a normal SEPA / international bank transfer to a business account. No EU VAT is added, so there’s nothing to dispute on the gross.
Plain version: it lands like any other foreign-supplier services invoice. Your team reverse-charges the VAT, pays the EUR figure, files it, moves on.
Pitch this to your CFO
One paragraph that does the work of the call before the call. Copy it, paste it into the approval thread, swap the brackets.
Proposing we bring in Oleksandr Kyryllov (ex-Uber, owned CRM for 250K Uber Eats businesses across 17 countries) as a fractional CRM/lifecycle owner instead of opening a headcount.
Why fractional, not a hire: a senior in-house lead runs ~€120–160K/year all-in and 3–6 months to recruit. This is €[2,500–14,000]/month, working in our stack within two weeks, month-to-month after a 3-month minimum. We turn it off when the work is done; an FTE we can’t.
Terms: 3-month minimum then month-to-month, 30 days’ notice, no termination fee; NDA standard; he won’t take a direct competitor in our sub-vertical while engaged; flat monthly fee, no surprise invoices.
Invoicing: Ukrainian sole proprietor (FOP). Cross-border B2B services invoice, no VAT charged — we reverse-charge it in our own return (net-zero where we recover). Same treatment as our foreign-SaaS invoices. Paid by normal bank transfer in EUR.
Detail and proof: kyryllov.com/diligence.html
The €[bracket] is the tier range; we’d confirm the exact figure on a 30-minute fit call. Ukraine-founded companies pay −50% on the Diagnostic, Advisor and Embedded Architect; the Fractional Lead is negotiated case by case; the Teardown is one price worldwide.
Diligence done —